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Subject: FW: Article hits the newswaves: "NXTbook Opens NAS Savings - Digital media firm scraps Dell for ONStor to save half a million dollars"
Date: Thu, 22 Mar 2007 17:35:31 -0700
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Thread-Topic: Article hits the newswaves: "NXTbook Opens NAS Savings - Digital media firm scraps Dell for ONStor to save half a million dollars"
Thread-Index: Acdszv0JtGRxZACMRtWWGKNoAom1BgAExPnwAAA3hlA=
From: "Narayan Venkat" <narayan.venkat@onstor.com>
To: "org-All Employees" <org-all@onstor.com>

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For the benefit of everybody in the company!  Going forward we will
broadcast such good news to all employees!

=20

Enjoy!

=20

Narayan Venkat=20
Vice President, Marketing=20
ONStor, Inc.=20
Tel: (408) 963-2404=20
Cell: (408) 221-4297.=20

________________________________

From: Douglas Gruehl=20
Sent: Thursday, March 22, 2007 5:29 PM
To: dl-Sales; dl-se
Subject: Article hits the newswaves: "NXTbook Opens NAS Savings -
Digital media firm scraps Dell for ONStor to save half a million
dollars"

=20

=20

Team,

=20

See below for great coverage of ONStor customer NXTbook Media The
article is all positive, reinforcing benefits around ONStor's
scalability, flexibility and initial + ongoing cost savings.

=20

=20

=20






NXTbook Opens NAS Savings



 March 22, 2007





Publisher NXTbook Media <http://www.nxtbookmedia.com/>  is looking to
shave almost a half million dollars off its admin and hardware costs
over the next five years by shifting from direct attached storage to
clustered NAS. In the process, it's ditched Dell for OnStor.

NXTbook Media converts magazines from customers such as Hearst
Publications <http://www.hearst.com/>  and CMP Media LLC
<http://www.byteandswitch.com/complink_redirect.asp?vl_id=3D7001>  into
digital format and posts them onto the Web. [Disclosure: CMP is the
publisher of Byte and Switch.]

Prior to deploying the OnStor NAS system, the Lancaster, Pa.-based firm
relied on six Dell servers functioning as direct attached storage. (See=20
ONStor Adds Nine Channels
<http://www.byteandswitch.com/document.asp?doc_id=3D118364> , ONStor
Doubles Base <http://www.byteandswitch.com/document.asp?doc_id=3D109461> =
,
and Targeting NetApp
<http://www.byteandswitch.com/document.asp?doc_id=3D102478> .) The
servers, comprising 3.5 Tbytes total, were linked together to deliver
Web content. A ServerIron device from Foundry Networks was also used for
load balancing. (See Foundry Accelerates ServerIron
<http://www.byteandswitch.com/document.asp?doc_id=3D73394> .)

Last year the publisher decided to replace the Dell storage servers with
OnStor's clustered NAS solution, deploying two OnStor Pantera P2240
systems earlier this year. One of these is at the firm's Lancaster data
center and the other is at a collocation facility a quarter of a mile
away, connected via Fibre Channel. Each Pantera includes a 6-Tbyte RAID
array.

Managing the direct attached infrastructure was simply becoming too much
of a pain for Nathan Powell, NXTbook's IT director. The exec explained
that he had to constantly rewrite a complex set of PERL scripts for
backups on the Dell storage. "It was very unwieldy," he said, adding
that the NAS gateway has freed up one member of his staff from
constantly checking on backups.

Overall, Powell estimates that he has cut his admin costs by $30,000 to
$40,000 a year, thanks largely to better storage management. Configuring
new storage on the Dell servers was a time-consuming effort, according
to the exec. "It would have taken us at least a week to bring a new box
online before now," he said.

With the clustered NAS, this process can be measured in minutes, rather
than days, although Powell was careful to check out a number of storage
vendors before choosing OnStor.

Prior to deploying the Panteras, Netapp and EMC were also in the frame.
"I pretty much did all the research myself," said Powell, explaining
that he spent about two months evaluating the different offerings.
Ultimately, NetApp was rejected as too expensive and EMC as too
proprietary, connecting only to EMC storage.

Last year, OnStor added storage to its NAS gateways in an attempt to
compete with NetApp and EMC, claiming cost benefits over its rivals.
(See ONStor Offers NAS
<http://www.byteandswitch.com/document.asp?doc_id=3D102337>  and ONStor
Adds Its Own Back End
<http://www.byteandswitch.com/document.asp?doc_id=3D102326> .)

NXTbook's Pantera has opened the door to hardware savings, shaving up to
two-thirds off the cost of new storage. "That comes from being able to
add standard storage arrays to the NAS and not having to have redundant
direct attached storage," explained Lon Farenwald, director of IT at
NXTbook's sister firm Reprint Management Services
<http://www.rmsreprints.com> , who helped with the NAS roll-out.

The exec estimates that NXTbook would need to buy at least half a dozen
2-Tbyte Dell servers to cope with its annual growth, costing around
$60,000 a year. A similarly-sized storage array costs in the region of
$20,000, he added.

This saving will cut around $200,000 off NXTbook's hardware costs by
2012, according to Farenwald, although the initial outlay for the OnStor
NAS systems was not insignificant.

NXTbook IT director Powell explained that the firm had to part with
around $80,000 for the Pantera systems, although this included an
unspecified discount from OnStor.

Storage is not the only technology area being overhauled at NXTbook. The
publisher has also changed the front-end servers it uses for Web
serving, replacing the Dell machines with HP DL380s, which are now
connected to the Foundry ServerIron. (See LeftHand Runs on HP
<http://www.byteandswitch.com/document.asp?doc_id=3D88253>  and =
PolyServe,
HP Deal Expands =
<http://www.byteandswitch.com/document.asp?doc_id=3D81547>
.) "We get better support from HP than [we did from] Dell," explained
Powell.

- James Rogers, Senior Editor Byte and Switch
<http://www.byteandswitch.com> =20



=20

Copyright (c) 2000 - 2007 Light Reading, Inc. - All rights reserved.=20

=20

=20

=20

Elizabeth Zaborowska

Trainer Communications

510.219.8127

ezaborowska@trainercomm.com

www.trainercomm.com

<http://www.trainercomm.com> =20

=20


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<body lang=3DEN-US link=3Dblue vlink=3Dpurple>

<div class=3DSection1>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>For the benefit of everybody in the
company! &nbsp;Going forward we will broadcast such good news to all =
employees!<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Enjoy!<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<div>

<p><font size=3D2 color=3Dblack face=3DArial><span =
style=3D'font-size:10.0pt'>Narayan
Venkat</span></font> <br>
<font size=3D2><span style=3D'font-size:10.0pt'>Vice President, =
Marketing</span></font>
<br>
<font size=3D2><span style=3D'font-size:10.0pt'>ONStor, =
Inc.</span></font> <br>
<font size=3D2><span style=3D'font-size:10.0pt'>Tel: (408) =
963-2404</span></font> <br>
<font size=3D2><span style=3D'font-size:10.0pt'>Cell: (408) =
221-4297.</span></font>
<o:p></o:p></p>

</div>

<div>

<div class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><font =
size=3D3
face=3D"Times New Roman"><span style=3D'font-size:12.0pt'>

<hr size=3D2 width=3D"100%" align=3Dcenter tabindex=3D-1>

</span></font></div>

<p class=3DMsoNormal><b><font size=3D2 face=3DTahoma><span =
style=3D'font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font =
size=3D2
face=3DTahoma><span style=3D'font-size:10.0pt;font-family:Tahoma'> =
<st1:PersonName
w:st=3D"on">Douglas Gruehl</st1:PersonName> <br>
<b><span style=3D'font-weight:bold'>Sent:</span></b> Thursday, March 22, =
2007
5:29 PM<br>
<b><span style=3D'font-weight:bold'>To:</span></b> dl-Sales; dl-se<br>
<b><span style=3D'font-weight:bold'>Subject:</span></b> Article hits the
newswaves: &quot;NXTbook Opens NAS Savings - Digital media firm scraps =
Dell for
ONStor to save half a million dollars&quot;</span></font><o:p></o:p></p>

</div>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Team,<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>See below for great =
c</span></font><font
size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>overage of
ONStor customer NXTbook Media<font color=3Dnavy><span =
style=3D'color:navy'> The</span></font>
article is all positive, reinforcing benefits around ONStor&#8217;s
scalability, flexibility and initial + ongoing cost =
savings.<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
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<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><img width=3D277 height=3D62 id=3D"_x0000_i1025"
src=3D"cid:image001.gif@01C76C93.B04AC170" =
border=3D0><o:p></o:p></span></font></p>

<table class=3DMsoNormalTable border=3D0 cellspacing=3D0 cellpadding=3D0 =
width=3D597
 style=3D'width:447.75pt'>
 <tr>
  <td width=3D597 valign=3Dtop style=3D'width:447.75pt;padding:0in 0in =
0in 0in'>
  <table class=3DMsoNormalTable border=3D0 cellspacing=3D0 =
cellpadding=3D0 width=3D"100%"
   style=3D'width:100.0%'>
   <tr>
    <td width=3D"100%" valign=3Dtop style=3D'width:100.0%;padding:0in =
0in 0in 0in'>
    <p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span
    style=3D'font-size:12.0pt'><img width=3D1 height=3D7 =
id=3D"_x0000_i1026"
    src=3D"cid:image005.gif@01C76C94.50228E30" =
border=3D0><o:p></o:p></span></font></p>
    </td>
   </tr>
   <tr>
    <td width=3D"100%" valign=3Dtop style=3D'width:100.0%;padding:0in =
0in 0in 0in'>
    <h2 style=3D'margin-bottom:0in;margin-bottom:.0001pt'><b><font =
size=3D5
    color=3Dblack face=3DArial><span =
style=3D'font-size:16.5pt;font-family:Arial;
    color:black'>NXTbook Opens NAS =
Savings<o:p></o:p></span></font></b></h2>
    </td>
   </tr>
   <tr>
    <td width=3D"100%" valign=3Dtop style=3D'width:100.0%;padding:0in =
0in 0in 0in'>
    <p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span
    style=3D'font-size:12.0pt'><img width=3D1 height=3D7 =
id=3D"_x0000_i1027"
    src=3D"cid:image005.gif@01C76C94.50228E30" =
border=3D0><o:p></o:p></span></font></p>
    </td>
   </tr>
   <tr>
    <td width=3D"100%" valign=3Dtop style=3D'width:100.0%;padding:0in =
0in 0in 0in'>
    <p class=3DMsoNormal><font size=3D1 color=3Dblack face=3DArial><span
    style=3D'font-size:8.5pt;font-family:Arial;color:black'>&nbsp;March =
22, 2007</span></font><o:p></o:p></p>
    </td>
   </tr>
   <tr>
    <td width=3D"100%" valign=3Dtop style=3D'width:100.0%;padding:0in =
0in 0in 0in'>
    <p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span
    style=3D'font-size:12.0pt'><img width=3D1 height=3D7 =
id=3D"_x0000_i1028"
    src=3D"cid:image005.gif@01C76C94.50228E30" =
border=3D0><o:p></o:p></span></font></p>
    </td>
   </tr>
   <tr>
    <td width=3D"100%" valign=3Dtop style=3D'width:100.0%;padding:0in =
0in 0in 0in'>
    <p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span
    style=3D'font-size:12.0pt'><img width=3D1 height=3D3 =
id=3D"_x0000_i1029"
    src=3D"cid:image006.gif@01C76C94.50228E30" =
border=3D0><o:p></o:p></span></font></p>
    </td>
   </tr>
  </table>
  <p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span
  style=3D'font-size:12.0pt'><o:p></o:p></span></font></p>
  </td>
 </tr>
 <tr height=3D959 style=3D'height:719.1pt'>
  <td height=3D959 valign=3Dtop style=3D'padding:0in 0in 0in =
0in;height:719.1pt'>
  <p class=3Dpreviewtext><font size=3D2 color=3Dblack face=3DArial><span
  style=3D'font-size:10.5pt'>Publisher <a =
href=3D"http://www.nxtbookmedia.com/"
  target=3Dnew><font color=3D"#4d6caa"><span =
style=3D'color:#4D6CAA'>NXTbook Media</span></font></a>
  is looking to shave almost a half million dollars off its admin and =
hardware
  costs over the next five years by shifting from direct attached =
storage to
  clustered NAS. In the process, it's ditched Dell for =
OnStor.<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>NXTbook
  Media converts magazines from customers such as <a
  href=3D"http://www.hearst.com/" target=3Dnew><font =
color=3D"#4d6caa"><span
  style=3D'color:#4D6CAA'>Hearst Publications</span></font></a> and <a
  =
href=3D"http://www.byteandswitch.com/complink_redirect.asp?vl_id=3D7001"
  target=3Dnew><font color=3D"#4d6caa"><span style=3D'color:#4D6CAA'>CMP =
Media LLC</span></font></a>
  into digital format and posts them onto the Web. [Disclosure: CMP is =
the
  publisher of <i><span style=3D'font-style:italic'>Byte and =
Switch</span></i>.]<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>Prior to
  deploying the OnStor NAS system, the Lancaster, Pa.-based firm relied =
on six
  Dell servers functioning as direct attached storage. (See <a
  href=3D"http://www.byteandswitch.com/document.asp?doc_id=3D118364" =
target=3Dnew><font
  color=3D"#4d6caa"><span style=3D'color:#4D6CAA'>ONStor Adds Nine =
Channels</span></font></a>,
  <a href=3D"http://www.byteandswitch.com/document.asp?doc_id=3D109461" =
target=3Dnew><font
  color=3D"#4d6caa"><span style=3D'color:#4D6CAA'>ONStor Doubles =
Base</span></font></a>,
  and <a =
href=3D"http://www.byteandswitch.com/document.asp?doc_id=3D102478"
  target=3Dnew><font color=3D"#4d6caa"><span =
style=3D'color:#4D6CAA'>Targeting NetApp</span></font></a>.)
  The servers, comprising 3.5 Tbytes total, were linked together to =
deliver Web
  content. A ServerIron device from Foundry Networks was also used for =
load
  balancing. (See <a
  href=3D"http://www.byteandswitch.com/document.asp?doc_id=3D73394" =
target=3Dnew><font
  color=3D"#4d6caa"><span style=3D'color:#4D6CAA'>Foundry Accelerates =
ServerIron</span></font></a>.)<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>Last
  year the publisher decided to replace the Dell storage servers with =
OnStor's clustered
  NAS solution, deploying two OnStor Pantera P2240 systems earlier this =
year.
  One of these is at the firm's <st1:place w:st=3D"on"><st1:City =
w:st=3D"on">Lancaster</st1:City></st1:place>
  data center and the other is at a collocation facility a quarter of a =
mile
  away, connected via Fibre Channel. Each Pantera includes a 6-Tbyte =
RAID
  array.<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>Managing
  the direct attached infrastructure was simply becoming too much of a =
pain for
  Nathan Powell, NXTbook's IT director. The exec explained that he had =
to
  constantly rewrite a complex set of PERL scripts for backups on the =
Dell storage.
  &quot;It was very unwieldy,&quot; he said, adding that the NAS gateway =
has
  freed up one member of his staff from constantly checking on =
backups.<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>Overall,
  Powell estimates that he has cut his admin costs by $30,000 to $40,000 =
a
  year, thanks largely to better storage management. Configuring new =
storage on
  the Dell servers was a time-consuming effort, according to the exec. =
&quot;It
  would have taken us at least a week to bring a new box online before
  now,&quot; he said.<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>With the
  clustered NAS, this process can be measured in minutes, rather than =
days,
  although Powell was careful to check out a number of storage vendors =
before
  choosing OnStor.<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>Prior to
  deploying the Panteras, Netapp and EMC were also in the frame. &quot;I =
pretty
  much did all the research myself,&quot; said Powell, explaining that =
he spent
  about two months evaluating the different offerings. Ultimately, =
NetApp was
  rejected as too expensive and EMC as too proprietary, connecting only =
to EMC
  storage.<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>Last
  year, OnStor added storage to its NAS gateways in an attempt to =
compete with
  NetApp and EMC, claiming cost benefits over its rivals. (See <a
  href=3D"http://www.byteandswitch.com/document.asp?doc_id=3D102337" =
target=3Dnew><font
  color=3D"#4d6caa"><span style=3D'color:#4D6CAA'>ONStor Offers =
NAS</span></font></a>
  and <a =
href=3D"http://www.byteandswitch.com/document.asp?doc_id=3D102326"
  target=3Dnew><font color=3D"#4d6caa"><span =
style=3D'color:#4D6CAA'>ONStor Adds Its
  Own Back End</span></font></a>.)<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>NXTbook's
  Pantera has opened the door to hardware savings, shaving up to =
two-thirds off
  the cost of new storage. &quot;That comes from being able to add =
standard
  storage arrays to the NAS and not having to have redundant direct =
attached
  storage,&quot; explained Lon Farenwald, director of IT at NXTbook's =
sister
  firm <a href=3D"http://www.rmsreprints.com" target=3Dnew><font =
color=3D"#4d6caa"><span
  style=3D'color:#4D6CAA'>Reprint Management Services</span></font></a>, =
who
  helped with the NAS roll-out.<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>The exec
  estimates that NXTbook would need to buy at least half a dozen 2-Tbyte =
Dell
  servers to cope with its annual growth, costing around $60,000 a year. =
A
  similarly-sized storage array costs in the region of $20,000, he =
added.<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>This
  saving will cut around $200,000 off NXTbook's hardware costs by 2012,
  according to Farenwald, although the initial outlay for the OnStor NAS
  systems was not insignificant.<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>NXTbook
  IT director Powell explained that the firm had to part with around =
$80,000
  for the Pantera systems, although this included an unspecified =
discount from
  OnStor.<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>Storage
  is not the only technology area being overhauled at NXTbook. The =
publisher
  has also changed the front-end servers it uses for Web serving, =
replacing the
  Dell machines with HP DL380s, which are now connected to the Foundry
  ServerIron. (See <a
  href=3D"http://www.byteandswitch.com/document.asp?doc_id=3D88253" =
target=3Dnew><font
  color=3D"#4d6caa"><span style=3D'color:#4D6CAA'>LeftHand Runs on =
HP</span></font></a>
  and <a =
href=3D"http://www.byteandswitch.com/document.asp?doc_id=3D81547"
  target=3Dnew><font color=3D"#4d6caa"><span =
style=3D'color:#4D6CAA'>PolyServe, HP
  Deal Expands </span></font></a>.) &quot;We get better support from HP =
than
  [we did from] Dell,&quot; explained =
Powell.<o:p></o:p></span></font></p>
  <p><font size=3D1 color=3Dblack face=3DArial><span =
style=3D'font-size:9.0pt'>&#8212;
  James Rogers, Senior Editor <a =
href=3D"http://www.byteandswitch.com"><i><font
  color=3D"#4d6caa"><span style=3D'color:#4D6CAA;font-style:italic'>Byte =
and Switch</span></font></i></a>
  <o:p></o:p></span></font></p>
  </td>
 </tr>
 <tr>
  <td valign=3Dtop style=3D'padding:0in 0in 0in 0in'>
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  </td>
 </tr>
</table>

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