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Subject: ONStor's NEW web site
Date: Tue, 18 Mar 2008 09:21:50 -0700
Message-ID: <BB375AF679D4A34E9CA8DFA650E2B04E08F023E5@onstor-exch02.onstor.net>
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Thread-Topic: ONStor's NEW web site
Thread-Index: AciITaSC9iuqV3NvRey4Y27Rk7Yt8AAAXVeQACy8/1AAAgJx0AACWFpQ
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Priority: Urgent
Importance: high
From: "Douglas Gruehl" <douglas.gruehl@onstor.com>
To: "org-All Employees" <org-all@onstor.com>

This is a multi-part message in MIME format.

------_=_NextPart_001_01C88914.2BAACFA0
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=20

Hi Team!

=20

The corporate marketing team is pleased to announce an all new ONStor
website!

=20

We have updated the entire look and feel/images as well as simplifying
the navigation to create a better/easier-to-use user experience.=20

=20

On the majority of the pages we have updated the content as well as the
contact information.

=20

This is a work in progress as we are continuing to update the content
throughout the remainder of this week.

=20

We are planning on going 'LIVE' next Monday, March 24th at 9am
California time.

=20

Some of the new highlights/changes are:

*	A totally re-designed home page reflecting our new logo colors
and new tagline: Storage Solutions for the Content Generation. (please
see Corporate Identity notes at the end of this email)
*	Totally redesigned landing pages; simplified navigation and
consistent content layout including consistent approach to delivering
key strategic messages.
*	A new approach to images used to promote our thought leadership
content; the images associated with ONStor thought leadership topics are
purposely tongue-in-cheek and pushing the envelope - they have already
proven to stop the visitor and cause them to want to click the 'to find
out more' button - they were chosen to be fun, out-of-the-norm images
you would not usually find on a high-tech website and to create a
"what's that all about' in the viewers mind.
*	On the large left-hand side of the home page we now feature two
thought leadership pieces, one on Virtualization and one on
Consolidation. These two topics are in rotation and change between the
two when you move around the site. Over the next quarters we will be
expanding this section to include more thought leadership topics.=20
*	On all pages, ALL of the navigation for the related
marketing/support materials are now on the left side of the page only;
this eliminates the visitor having to search around the page to find
supporting information.
*	We have added a SEARCH functionality at the top right hand side;
again, for improving the user experience.
*	All page headers have been re-designed and color coordinated to
the new master corporate identity palette; over the next quarter you
will see these same page header colors reflected in the marketing
collateral PDFs; each master category such as Software or Solutions has
a unique color that will now be consistent across all marketing
deliverables.

=20

We invite you to tour our new website (at the staging link listed below)
and provide feedback throughout this week so we can launch the most
improved and updated website possible. Please send any comments in to us
no later than noon this Friday, March 21.

*	Is there information that is missing?
*	Is there information that is incorrect?
*	Do you have a suggestion for a new topic for thought leadership?
*	Other suggestions?

=20

Please remember that this is a work-in-progress and there may be some
links that are not functioning at the time you visit; the programmers
are working on the site throughout the next 7 days and may be updating a
page when you go to visit it.

=20

Link to the NEW ONStor web site:
http://www.dystrick.com/staging/onstor/

=20

NEW Corporate Identity Notes:

We will be sending a separate email about the new corporate identity
later in the week; that email will cover such topics as:=20

*	The new corporate colors and rationale behind this action
*	The new corporate tag line
*	The new corporate elevator pitch and boilerplate
*	The new corporate PowerPoint template
*	The marketing materials that will be impacted by this change
*	Timeline for the roll out of this new identity

=20

Carpe Diem

=20

Douglas


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<body lang=3DEN-US link=3Dblue vlink=3Dpurple>

<div class=3DSection1>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Hi =
Team!<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>The corporate marketing team is =
pleased to
announce an all new ONStor website!<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>We have updated the entire look and =
feel/images
as well as simplifying the navigation to create a better/easier-to-use =
user
experience. <o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>On the majority of the pages we =
have
updated the content as well as the contact =
information.<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>This is a work in progress as we =
are
continuing to update the content throughout the remainder of this =
week.<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><b><font size=3D2 color=3Dnavy face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial;color:navy;font-weight:bold'>=
We are
planning on going &#8216;LIVE&#8217; next Monday, March 24<sup>th</sup> =
at 9am <st1:State
w:st=3D"on"><st1:place w:st=3D"on">California</st1:place></st1:State> =
time.<o:p></o:p></span></font></b></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Some of the new highlights/changes =
are:<o:p></o:p></span></font></p>

<ul style=3D'margin-top:0in' type=3Ddisc>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l4 level1 =
lfo3'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>A totally
     re-designed home page reflecting our new logo colors and new =
tagline:
     Storage Solutions for the Content Generation. (please see Corporate
     Identity notes at the end of this =
email)<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l4 level1 =
lfo3'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>Totally
     redesigned landing pages; simplified navigation and consistent =
content
     layout including consistent approach to delivering key strategic =
messages.<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l4 level1 =
lfo3'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>A
     new approach to images used to promote our thought leadership =
content; the
     images associated with ONStor thought leadership topics are =
purposely
     tongue-in-cheek and pushing the envelope &#8211; they have already =
proven
     to stop the visitor and cause them to want to click the &#8216;to =
find out
     more&#8217; button &#8211; they were chosen to be fun, =
out-of-the-norm
     images you would not usually find on a high-tech website and to =
create a
     &#8220;what&#8217;s that all about&#8217; in the viewers =
mind.<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l4 level1 =
lfo3'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>On
     the large left-hand side of the home page we now feature two =
thought
     leadership pieces, one on Virtualization and one on Consolidation. =
These
     two topics are in rotation and change between the two when you move =
around
     the site. Over the next quarters we will be expanding this section =
to
     include more thought leadership topics. =
<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l4 level1 =
lfo3'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>On
     all pages, ALL of the navigation for the related marketing/support
     materials are now on the left side of the page only; this =
eliminates the
     visitor having to search around the page to find supporting =
information.<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l4 level1 =
lfo3'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>We
     have added a SEARCH functionality at the top right hand side; =
again, for
     improving the user experience.<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l4 level1 =
lfo3'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>All
     page headers have been re-designed and color coordinated to the new =
master
     corporate identity palette; over the next quarter you will see =
these same
     page header colors reflected in the marketing collateral PDFs; each =
master
     category such as Software or Solutions has a unique color that will =
now be
     consistent across all marketing =
deliverables.<o:p></o:p></span></font></li>
</ul>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>We invite you to tour our new =
website (at
the staging link listed below) and provide feedback throughout this week =
so we
can launch the most improved and updated website possible. Please send =
any
comments in to us no later than noon this Friday, March =
21.<o:p></o:p></span></font></p>

<ul style=3D'margin-top:0in' type=3Ddisc>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l0 level1 =
lfo6'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>Is
     there information that is missing?<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l0 level1 =
lfo6'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>Is
     there information that is incorrect?<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l0 level1 =
lfo6'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>Do
     you have a suggestion for a new topic for thought =
leadership?<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l0 level1 =
lfo6'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>Other
     suggestions?<o:p></o:p></span></font></li>
</ul>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Please remember that this is a
work-in-progress and there may be some links that are not functioning at =
the
time you visit; the programmers are working on the site throughout the =
next 7
days and may be updating a page when you go to visit =
it.<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><b><font size=3D3 color=3Dnavy face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial;color:navy;font-weight:bold'>=
Link to
the NEW ONStor web site: &nbsp;<a =
href=3D"http://www.dystrick.com/staging/onstor/">http://www.dystrick.com/=
staging/onstor/</a><o:p></o:p></span></font></b></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><b><font size=3D2 color=3Dnavy face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial;color:navy;font-weight:bold'>=
NEW
Corporate Identity Notes:<o:p></o:p></span></font></b></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>We will be sending a separate email =
about
the new corporate identity later in the week; that email will cover such =
topics
as: <o:p></o:p></span></font></p>

<ul style=3D'margin-top:0in' type=3Ddisc>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l1 level1 =
lfo9'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>The
     new corporate colors and rationale behind this =
action<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l1 level1 =
lfo9'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>The
     new corporate tag line<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l1 level1 =
lfo9'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>The
     new corporate elevator pitch and =
boilerplate<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l1 level1 =
lfo9'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>The
     new corporate PowerPoint template<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l1 level1 =
lfo9'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>The
     marketing materials that will be impacted by this =
change<o:p></o:p></span></font></li>
 <li class=3DMsoNormal style=3D'color:navy;mso-list:l1 level1 =
lfo9'><font size=3D2
     color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>Timeline
     for the roll out of this new identity<o:p></o:p></span></font></li>
</ul>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'>Carpe =
Diem<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><st1:place w:st=3D"on"><font size=3D2 color=3Dnavy =
face=3DArial><span
 =
style=3D'font-size:10.0pt;font-family:Arial;color:navy'>Douglas</span></f=
ont></st1:place><font
size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;
color:navy'><o:p></o:p></span></font></p>

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