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Date: Mon, 1 Jun 2009 11:02:22 -0700
From: Andrew Sharp <andy.sharp@onstor.com>
To: Deb Cerio <dcerio@atrato.com>
Subject: Re: Hi Andy-Deb at Atrato
Message-ID: <20090601110222.59ce6c4c@ripper.onstor.net>
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On Sun, 31 May 2009 20:13:00 -0700 Deb Cerio <dcerio@atrato.com> wrote:

> Andy,
> What is your pricing for single head controller, least expensive.
> And are the US dollars reflective of EMEA?  I have some
> European/Israeli customers interested in OnStor/Atrato solution.
> They need a single head, and the application is backup/archive tier.
> Would really appreciate your help, Andy.  I'm getting more answers to
> your questions. Deb

Hi Deb,

Cary got back to me with some numbers, so I can start with those,
thanks.

I had a quick chat with our marketing chief, and he tells me, and this
is unofficial you understand, but in the neighborhood of $13k (60%
discount) for the US 3310, which is probably the one you want.  EMEA
would be 10% more unless you purchased it here and handled the transfer
yourself, but I wouldn't expect you'd want to do that.

We also have our previous generation product, the 2260, still available
at $10k. It doesn't quite have the performance capabilities of the 3310,
but it comes close and certainly is a decent box so I thought I would
mention it.  You didn't hear it from me, but you can probably talk your
salesman farther down than that on a 2260 ~:^)

Let me know if that's of any use to you.  Our VP of Marketing made a
funny face when I asked if we could give you guys more of a discount
than %60, which means probably yes, but again, you didn't hear it from
me ~:^)

Cheers,

a

> ________________________________________
> From: Andrew Sharp [andy.sharp@onstor.com]
> Sent: Friday, May 29, 2009 1:38 PM
> To: Deb Cerio
> Subject: Re: Hi Andy-Deb at Atrato
> 
> Hi Deb,
> 
> Got your vmail, yeah you sounded a bit stressed.  But don't worry,
> I'll look over these attachments and do what I can.  Everybody's
> overloaded these days, trying to make do with much less than before,
> so some things are bound to take a little longer.  Don did mention
> some numbers regarding dual controllers when he was here, but it was
> too fast (and too loud in the lab/machine room), and I'd rather have
> something written in front of me as I ponder everything while putting
> together a couple of spreadsheets to help me work all the numbers
> through. There's actually quite a few equations that need to be set
> up.
> 
> BTW, I would have called you back, but I'm in the middle of a pretty
> intense project most of today, so I'm trying to stay pretty focused on
> that.
> 
> So, no worries, I'll be busy for many days putting together the spread
> sheet in my copious spare time ~:^) and I'm sure there will be more
> info coming maybe later next week.  Oh yeah, I'm on vacation wed-mon
> next week.  First vacation days I've take in more than 2.5 years, so
> yay for me ~:^)
> 
> I appreciate your help and keep pinging me if you don't hear from me
> sooner because I definitely want to share the info all around.
> 
> On another note, you said your guy would have some config questions
> for me on the 3xxx 1U NAS head, but I haven't heard from him yet.  Is
> he waiting for me for something?
> 
> Cheers,
> 
> a
> 
> 
> On Fri, 29 May 2009 12:25:48 -0700 Deb Cerio <dcerio@atrato.com>
> wrote:
> 
> > Hi Andy,
> > I just tried to call you.  I'm sorry I couldn't talk with you
> > directly.  I'm also sorry my colleagues were ineffective with
> > helping you yesterday.  I'm very frustrated with both of them.  Not
> > that that will help you, but I'm sharing that with you. I think I
> > can help you.  I included the data sheets because they really do
> > give you brass tacks, reliable numbers. They are easily figured
> > once you know the capacity necessary for your customers to
> > migrate.  To really help you, I included some competitive slides.
> > They are also very reliable numbers.  Keep in mind that we have
> > upgraded to SSD, but I would rather compare apples to apples.
> >
> > We do have dual controller configurations as a matter of fact.  Once
> > again, pending on the customer application will determine the best
> > solution, but you would/do have that option with us.
> >
> > The system is never actually idle.  The drives are spinning all the
> > time.  That's the beauty of the SAID.  We really have lower power
> > and cooling and the radiant grade is very very low from front to
> > back of the system.  Compared to other solutions, we're sweet.  I
> > understand the HA issues...and the SAID itself will not be impacted
> > with dual controllers.
> >
> > The talking points and questions you listed below.  YES YES and YES!
> > Please look over the attachments.  I hope they're helpful.  Today,
> > if you use OnStor with Atrato, you definitely are helping the
> > customer, guaranteed.  People still need storage out there, we fit
> > in any tier and we save the customer expense and aspirin
> > purchases....(not as many headaches!)
> >
> > I hope I helped you, Andy.
> > Deb
> >
> > Deb Cerio
> > Inside Sales Manager
> > dcerio@atrato.com
> > P 720-536-4164
> > M 303-638-3704
> > F 303.479.9385
> > Atrato, Inc.
> > 10955 Westmoor Drive
> > Westminster, CO 80021
> > www.Atrato.com
> >
> >
> > -----Original Message-----
> > From: Andrew Sharp [mailto:andy.sharp@onstor.com]
> > Sent: Wednesday, May 27, 2009 1:55 PM
> > To: Deb Cerio
> > Subject: Re: Hi Andy-Deb at Atrato
> >
> > Hi Deb,
> >
> > I currently am a fan of the "lower TCO" story of Onstor with respect
> > to the lower power consumption, but I don't believe there is quite
> > enough material for our sales persons to really hammer the point
> > home for potential sales ops.  So, I've decided to put together some
> > talking points, presentation, white paper, what have you, that our
> > marketing and sales folks can toss at folks to spark their interest.
> > But just a NAS head that doesn't consume much power isn't
> > really all that interesting to customers.  What's interesting is the
> > whole kit.  A low power storage system. That's when I started to
> > think about the Atrato that we have in our lab and that one of our
> > qual guys spent several worthwhile hours qualifying ~:^)
> >
> > So, in the area of more info, what would be helpful to me is some
> > bottom line (pre-cooling) numbers on a V1K.  The white paper I
> > downloaded might have the numbers I want, I'd have to go back and
> > double check.  So, idle and max watts is what I'm looking for.
> >
> > I also would like to know if you have dual controller
> > configurations, which is what is the center of our sales for HA
> > reasons.  The V1K we have is single controller, and I can't tell
> > from your brochure if you have dual controller capability.  The
> > power figures I want would be with the dual controller.
> >
> > What I plan to produce is a dead-simple, "in your face", short list
> > of talking points along these lines:
> >
> > [Numbers below are completely made up.  Actual numbers are what I
> > need to compute with all the relevant data]
> >
> > For customers with large storage needs, like web 2.0 companies or
> > similar:
> >
> > + Would you like to migrate your PBs of storage from costly 25amp
> > rack datacenters to value-priced 15amp rack datacenters?  And cut
> > the number of racks in half? -Call Onstor
> > + Would you like to save $50,000 a quarter in storage infrastructure
> > costs? - Call Onstor
> > + Would your boss appreciate a $3,000/quarter lower AC bill? -Call
> > Onstor
> >
> > Well, you get the idea.
> >
> > The sales and marketing folks around here are focused on moving the
> > "old-world" 3.5" storage with our NAS heads, and I'd like to put
> > some energy into getting them to think about sales possibilities
> > based on the "new world" advantages of low power.  I don't know
> > about you, but we could definitely use some more sales these days
> > ~:^)
> >
> > Thanks,
> >
> > a
> >
> >
> > On Wed, 27 May 2009 11:59:14 -0700 Deb Cerio <dcerio@atrato.com>
> > wrote:
> >
> > > That___s funny.  I was just talking about OnStor with a colleague
> > > of mine! :) Let me know if you have any questions or if you would
> > > like any supplemental information to the white paper you just
> > > downloaded. I would be more than happy to help you.  What brought
> > > you to our website today, Andy?  If I___m not mistaken, we partner
> > > with you.  I___m currently quoting a customer for one of our
> > > systems with a single OnStor NAS head.   How interesting is
> > > that!  :)  I hope this finds you well.  Please let me know what I
> > > can do to be of help to you. Deb
> >
> > That sounds interesting.  Let me know if you need any help spec'ing
> > that config.  We've got 3 different models of the 1U single 3xxx
> > series.  Different performance/price is the variable.
> >
> > > Deb Cerio
> > > Inside Sales Manager
> > > dcerio@atrato.com
> > > P 720-536-4164
> > > M 303-638-3704
> > > F 303.479.9385
> > > Atrato, Inc.
> > > 10955 Westmoor Drive
> > > Westminster, CO 80021
> > > www.Atrato.com<http://www.atratoinc.com/>
> > >
> > >
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