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Date: Thu, 23 Jul 2009 10:48:50 -0700
From: Andrew Sharp <andy.sharp@onstor.com>
To: Deb Cerio <dcerio@atrato.com>
Subject: Re: Atrato resellers
Message-ID: <20090723104850.20e2c457@ripper.onstor.net>
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I guess the idea is to put together a "bundle" for a reseller to carry
to their customers.  So a reseller that already knows both Atrato and
Onstor would be easiest.  I guess that's why Bill was asking if there's
one or more resellers we have in common.  Of course, we also have each
other in common, so I can't see any reason why such a bundle couldn't
be presented to a current reseller that just associated with you guys.

I'm conjecturing here a bit because this sales stuff is not really my
area.  I'm still working on the calculations that would tell how much a
customer could save on such a bundle compared to a traditional storage
system, ie., "...and it will pay for it self in XX years!" or something
like that.  But it has to be accurate, because I'm an engineer so I can
tell no lies.

On Thu, 23 Jul 2009 10:00:30 -0700 Deb Cerio <dcerio@atrato.com> wrote:

> Andrew,
> Just a list of a couple of Reseller's would be okay?  Or would your
> leadership like some lists of names with NAS head installations?

I'm  not sure what you mean ... resellers with NAS head experience?
I'll ask, since I'm not too clear.  Let me get back to you.

Cheers,

a

> Deb Cerio
> Inside Sales & Operations Manager
> dcerio@atrato.com
> P 720-536-4164
> M 303-638-3704
> F 720-536-4199
> Atrato, Inc.
> 330 104th St. Suite 110
> Louisville, CO 80027
> www.Atrato.com
> 
> 
> -----Original Message-----
> From: Andrew Sharp [mailto:andy.sharp@onstor.com]
> Sent: Wednesday, July 22, 2009 3:49 PM
> To: Deb Cerio
> Subject: Atrato resellers
> 
> Hi Deb,
> 
> You probably thought I've forgotten about my little project, but no
> way!
> 
> Anyway, I took the info from your folks and put it into a spreadsheet,
> and came up with the little ditty at the end of this email.  It's the
> kind of thing I wish was out there floating around on the web driving
> sales to our companies.
> 
> But I've been wondering what to do with it, since marketing here is
> just a black hole, really.
> 
> So I asked our VP of sales, Bill Jobe bill.jobe@onstor.com what to do
> with it, and he said the idea is to find out who your resellers are
> and see if we have any in common, and then approach them with the
> idea of a "bundle" with the associated features and "reasons to buy".
> 
> It has been announced today that we have been acquired by LSI, which
> means we can no longer resell your storage, hence through a reseller
> (or you guys could resell our NAS gateway yourselves) is the way to do
> this.  That's what I'm told.
> 
> Do you know if there is a complete list of resellers on your web site?
> Bill said he could just compare the two lists himself if that's the
> case.
> 
> Anyway, here's the little blurb I put together.  Feel free to use it,
> as long as you don't break it.  Feel free to reverse the order of our
> company names to suit ~:^)  I sent this to Bill, but other than that,
> I'm only sending it to you because I don't know what else to do with
> it.
> 
> Cheers,
> 
> a
> 
> 
> 
> Want 80TB of world class CIFS/NFS performance in a 15amp rack?
> 
> 
> 
> ONStor + Atrato
> 
> No, pigs can't fly, but you can get the storage you want while
> reducing your infrastructure costs enough to give your career some
> wings! (Apologies to Red Bull).
> 
> 80TB of high end storage performance, zero* maintenance, enterprise
> class NAS with:
> 
>         * CIFS
>         * NFS
>         * Complete HA
>         * Industry leading support
>         * Snapshots
>         * NDMP
>         * Simultaneous multi-protocol support
>         * Virtual server support
>         * Vmware certified
>         * VLAN
>         * Mirroring
>         * ...
> 
> 
> ONStor + Atrato
> 
> The price of a 15amp rack from a colo is often 1/3 the price of a 25
> or 30amp rack.  Get more performance with less maintenance and less
> cost!
> 
> Visit http://www.atrato.com
> 
> 
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